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Make your Web Stories discoverable Ensure your Web Stories are reaching your intended audience by including necessary metadata and markup.
Web Stories with missing or incorrect AMP-specific metadata may not surface in search engines or third party platforms.
Required <amp-story> attributes
Web Stories must include the following <amp-story>
< body >
< amp-story standalone
title = "Web Story Title"
publisher = "Web Story Publisher"
publisher-logo-src = "https://example.com/logo/1x1.png"
poster-portrait-src = "https://example.com/my-story/poster/3x4.jpg" >
...
</ amp-story-standalone >
</ body >
titleThe title of the Web Story.
publisherThe name of the Web Story publisher.
publisher-logo-srcA URL to the Web Story publisher's logo image. The logo image should be larger than or equal to 96x96px and maintain a 1:1 aspect ratio. This logo appears in the right corner on the top of the poster image on platforms currently (October 2020) supporting Web Stories.
poster-portrait-srcA URL to an image used as the Web Story poster . Used as the cover for the Web Story and should be representative of the story. Do not embed or burn-in the Web Story title on it. Should be at least 640x853px and maintain a 3:4 aspect ratio.
Recommended <amp-story> attributes
poster-landscape-srcA URL to an image used as the Web Story poster in landscape format. Used as the cover for the Web Story and should be representative of the story. Do not embed or burn-in the Web Story title on it. Should be at least 853x640px and maintain a 4:3 aspect ratio.
poster-square-srcA URL to an image used as the Web Story poster . Used as the cover for the Web Story and should be representative of the story. Do not embed or burn-in the Web Story title on it. Should be at least 640x640px and maintain a 1:1 aspect ratio.
Platforms that surface Web Stories rely on metadata to correctly index and display them. Include the following recommended information to give users a delightful Web Story experience.
Include the following recommended HTML markup in your Web Stories for the best user experience.
Canonical link
All Web Stories must include a canonical URL that points to the Web Story itself.
< link rel = "canonical" href = "https://www.example.com/url/to/Web/Story.html" >
favicon
Include a favicon to display as the icon in the browser tab.
Document title
Give your Web Story document a title by including a </a></code> tag.</p>
<h2 id="image-alt-text">Image alt-text</h2>
<p>Maximize accessibility and indexability by including <a href="https://developer.mozilla.org/en-US/docs/Web/HTML/Element/img#Accessibility_concerns">meaningful alt-text for images</a>.</p>
<h2 id="video-subtitles-and-captions">Video subtitles and captions</h2>
<p>Maximize accessibility and indexability by including <a href="https://developer.mozilla.org/en-US/docs/Web/Guide/Audio_and_video_delivery/Adding_captions_and_subtitles_to_HTML5_video">video subtitles and/or captions</a>.</p>
<h2 id="page-attachments">Page attachments</h2>
<p>Use <a href="https://amp.dev/documentation/components/amp-story-page-attachment/">page attachments</a> to present additional information in “classic article form” alongside your Web Story. This can be useful to provide extra detail, deep dives, or onward journeys for the content presented in your Story.</p>
<h2 id="schema.org-metadata">Schema.org metadata</h2>
<p>Including <a href="https://schema.org/">schema.org</a> structured data vocabulary defines important information about your Web Story that allows third-party platforms, such as search engines, to display and index them.</p>
<p>
<div class="ap-m-tip"> <div class="ap-a-ico ap-m-tip-icon"> <svg><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#speech-bubble"></use></svg> </div> <div class="ap-m-tip-content"> Validate your schema.org data using Google's <a href="https://search.google.com/test/amp">AMP Test</a>. </div>
</div></p>
<h2 id="ogp-facebook-metadata">OGP Facebook metadata</h2>
<p>Including <a href="https://ogp.me/">Open Graph protocol</a> enables Web Stories sharing on Facebook.</p>
<h2 id="twitter-card-data">Twitter card data</h2>
<p>Including <a href="https://developer.twitter.com/en/docs/twitter-for-websites/cards/overview/abouts-cards">Twitter card data</a> allows you to attach photos, videos and media experiences to a Tweet sharing your Web Story.</p>
<p>
<div class="ap-m-tip"> <div class="ap-a-ico ap-m-tip-icon"> <svg><use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#bookmark"></use></svg> </div> <div class="ap-m-tip-content"> Read more about <a href="https://blog.amp.dev/2020/02/12/seo-for-amp-stories/">SEO for Web Stories in the AMP Blog</a>. </div>
</div></p>
</section>
<section class="ap--content"> <hr> <ul class="ap-o-mini-card-list"> <li class="ap-o-mini-card-list-item"> <div class="ap-m-mini-card"> <amp-img alt="Author avatar" src="https://github.com/CrystalOnScript.png?size=38" width="38" height="38" class="large" style="max-width: 38px" layout="responsive"> </amp-img> <span> <strong>Written by <a href="https://github.com/CrystalOnScript" rel="nofollow" target="_blank"> @CrystalOnScript </a> </strong> </span> </a> </li> </ul>
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