amp-img

Usage

The AMP HTML replacement for the normal HTML img tag. With amp-img, AMP provides a powerful replacement.

AMP may choose to delay or prioritize resource loading based on the viewport position, system resources, connection bandwidth, or other factors. The amp-img components allows the runtime to effectively manage image resources this way.

amp-img components, like all externally fetched AMP resources, must be given an explicit size (as in width / height) in advance, so that the aspect ratio can be known without fetching the image. Actual layout behavior is determined by the layout attribute.

In the following example, we display an image that responds to the size of the viewport by setting layout=responsive. The image stretches and shrinks according to the aspect ratio specified by the width and height.

<amp-img
  alt="A view of the sea"
  src="/static/inline-examples/images/sea.jpg"
  width="900"
  height="675"
  layout="responsive"
>
</amp-img>

If the resource requested by the amp-img component fails to load, the space will be blank unless a fallback child is provided. A fallback is only executed on the initial layout and subsequent src changes after the fact (through resize + srcset for example) will not have a fallback for performance implications.

Specify a fallback image

In the following example, if the browser cannot load the image, it'll display the fallback image instead (here we're using an inline SVG as fallback):

<amp-img
  alt="Misty road"
  width="550"
  height="368"
  src="image-does-not-exist.jpg"
>
  <amp-img
    alt="Misty road"
    fallback
    width="550"
    height="368"
    src="data:image/svg+xml;base64,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"
  >
  </amp-img>
</amp-img>

A placeholder background color or other visual can be set using CSS selector and style on the element itself.

Additional image features like captions can be implemented with standard HTML (for example, figure and figcaption).

Scale an image up to a maximum width

If you want your image to scale as the window is resized but up to a maximum width (so the image doesn't stretch beyond its width):

1. Set layout=responsive for <amp-img>.
2. On the container of the image, specify the max-width:<max width to display image> CSS attribute. Why on the container? An amp-img element with layout=responsive is a block-level element, whereas, <img> is inline. Alternatively, you could set display: inline-block in your CSS for the amp-img element.

The difference between the responsive and intrinsic layouts

Both the responsive and intrinsic layouts create an image that will scale automatically. The main difference is that the intrinsic layout uses an SVG image as its scaling element. This will make it behave in the same way as a standard HTML image while retaining the benefit of the browser knowing the image size on initial layout. The intrinsic layout will have an intrinsic size and will inflate a floated div until it reaches either the image size defined by the width and height attributes passed to the amp-img (not by the natural size of the image) or a CSS constraint such as max-width. The responsive layout will render 0x0 in a floated div because it takes its size from the parent, which has no natural size when floated.

Set a fixed sized image

If you want your image to display at a fixed size:

1. Set layout=fixed for <amp-img>.
2. Specify the width and height.

Set the aspect ratio

For responsive images, the width and height do not need to match the exact width and height of the amp-img; those values just need to result in the same aspect-ratio.

For example, instead of specifying width="900" and height="675", you can just specify width="1.33" and height="1".

<amp-img
  alt="A view of the sea"
  src="/static/inline-examples/images/sea.jpg"
  width="1.33"
  height="1"
  layout="responsive"
>
</amp-img>

Set multiple source files for different screen resolutions

The media attribute shows or hides AMP components, and should be used when designing responsive layouts. The appropriate way to display images with differing aspect ratios is to use multiple <amp-img> components, each with a media attribute that matches the screen widths in which to show each instance.

See the guide on creating responsive AMP pages for more details.

Accessibility considerations for images

<amp-img> allows you to include animated images, like GIF or APNG. However, remember that animations included this way can't usually be paused/stopped by users. This can, depending on the image and its size, be a minor distraction, or a major problem for certain user groups - particularly, if the animation contains fast strobing color changes. In general, we recommend avoiding the use of animated images altogether, unless you are certain that they won't have an adverse impact.

<amp-img> can also be used to include images of text. It is usually preferable to use actual HTML text, rather than images of text, whenever possible. If an image of text must be used (for instance, because a specific typefaces is mandated by corporate identity/brand guidelines), make sure that the alt accurately reflects the text visible in the image.

Lastly, if images contain text or important non-text elements (such as bar charts, infographics, icons) that are essential to understanding the content of the image, make sure that they have sufficient color contrast. See web.dev color and contrast accessibility for an introduction (primarily around text contrast) and Knowbility: Exploring WCAG 2.1 — 1.4.11 Non‑text Contrast for more details around non-text elements.

Choosing an appropriate text alternative

For suggestions and advice on how to choose an appropriate text alternative for images, you can refer to the W3C WAI tutorial "An alt Decision Tree" and the HTML5.2 Requirements for providing text to act as an alternative for images.

Attributes

src

This attribute is similar to the src attribute on the img tag. For emails, the URL must be https.

The AMP for Email spec disallows the use of the following attributes on the AMP email format.

• [src]
• [srcset]
• srcset
• lightbox
• lightbox-thumbnail-id
• object-fit
• object-position

sizes

The value of the AMP sizes attribute is a sizes expression that selects the defined size corresponding to the media query based on the current window size. Additionally, AMP sets an inline style for width on the element. If the srcset attribute is provided, <amp-img> will autogenerate the HTML5 definition of the sizes attribute for the underlying <img>, when none is specified. If the srcset attribute is not provided, no sizes attribute will be autogenerated for the underlying <amp-img>.

It is possible to use sizes on <amp-img> without srcset purely for setting an inline style for width according to the matched media query, or purely for inferencing layout responsive.

See Responsive images with srcset, sizes & heights for usage of sizes and srcset.

alt

A string of alternate text, similar to the alt attribute on img. Always provide an appropriate alternative text whenever you use amp-img. Otherwise, assistive technologies (such as screen readers) will announce the element as "unlabelled graphic" or similar. If the image is purely decorative and does not convey any content, you can use an empty alt="" - in this case, assistive technologies will simply ignore/not announce the element at all.

attribution

A string that indicates the attribution of the image. For example, attribution="CC courtesy of Cats on Flicker".

height and width

An explicit size of the image, which is used by the AMP runtime to determine the aspect ratio without fetching the image.

Common attributes

amp-img includes the common attributes extended to AMP components.

Data attributes

Data attributes are copied from the amp-img element to the internal img element created by the component.

Styling

amp-img can be styled directly via CSS properties. Setting a grey background placeholder for example could be achieved via:

amp-img {
  background-color: grey;
}

Enable a lightbox effect on amp-img in email by using the amp-image-lightbox component with the on action.

Validation

See amp-img rules in the AMP validator specification.