AMP

Interactivity foundations

Important: this documentation is not applicable to your currently selected format ads!

This guide outlines interactivity foundations in AMP. Some primitives will look familiar to other frameworks, like hiding and showing elements, but AMP also exposes specific actions and events. Read on to learn how to install listeners, respond to user interaction, and bring the basics of interactivity into your pages.

Event listeners and event handling

AMP installs event listeners on elements via the on attribute with the event and responding action as values. Events allow you to listen and react to component specific user interactions. In the example below, the <h1> element hides when the user clicks the button. The tap event triggers the hide action.

Hello AMP World!

 <h1 id="helloWorld">Hello AMP World!</h1>
<button on="tap:helloWorld.hide">
  Goodbye World
</button>
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Event listeners and actions follow a specific syntax in AMP:

on="eventName:targetId.actionName(optionalParam='foo')"
  • Registration of the listening event. Always on in AMP.
  • The event name, followed by a colon. The example above uses tap.
  • The id of the target element, or a special target, to perform the action on, followed by a period. The example above specifies helloWorld, the id of the <h1> element.
  • The desired action name. The example above uses hide.
  • You may define multiple events on a single element. The AMP event section below outlines this syntax.
  • You may define multiple actions in response to a single action. The AMP actions section below outlines this syntax.

AMP events

Register event listeners by placing the on attribute onto the desired element or AMP component.

You may register none, one, or many events on a single element. Register multiple events by placing a semicolon between declarations within the on attribute’s value. The example below listens for the tap event and the input-specific change event to show and hide the hidden <p> element.

<input on="tap:hiddenInstructions.show;change:hiddenInstructions.hide" tabindex=0 role="textbox" type="text">
<input type="submit" value="Submit">
<p hidden id="hiddenInstructions">
  Type your name!
</p>
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The tap event is the AMP specific implementation of click. The globally-defined tap event is available to all elements. There are HTML element specific and AMP component specific events you can listen for. Find events specific to an AMP component on their reference pages.

AMP actions

AMP responds to events by performing the action defined. There must be a specified element id or special target. You may register one or many actions for each event. Register multiple actions to a single event by placing a comma between each targetId.action pairing.

The example below hides helloHeading and shows goodbyeHeading on the single tap event trigger.

Hello AMP World!

Goodbye AMP World!

  <h1 id="helloHeading">Hello AMP World!</h1>
  <h1 id="goodbyeHeading" hidden>Goodbye AMP World!</h1>
  <button on="tap:helloHeading.hide,goodbyeHeading.show">
    Goodbye World
  </button>
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AMP has six globally-defined actions:

  • hide
  • show
  • toggleVisibility
  • toggleClass()
  • scrollTo()
  • focus

There are HTML element specific and AMP component specific actions you can execute.

Hide, show and toggle element visibility

AMP provides three globally-available actions that change element visibility. They are:

  • hide
  • show
  • toggleVisibility
<button on="tap:sweetImage.toggleVisibility,savoryImage.toggleVisibility">
    Toggle Sweet and Savory
  </button>
  <amp-img
           hidden
           id="savoryImage"  
           layout="responsive"
           width="300"
           height="200"
           src="https://amp.dev/static/samples/img/image3.jpg"
           alt="Photo of savory sushi"></amp-img>
  <amp-img 
           id="sweetImage" 
           layout="responsive"
           width="300"
           height="200"
           src="https://amp.dev/static/samples/img/image2.jpg"
           alt="Photo of a sweet cupcakes"></amp-img>
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To reveal an element via the show action, it must be previously hidden with the hidden attribute, or from a hide or toggleVisibility action. The show action does not support elements hidden by CSS display:none or AMP’s layout=nodisplay.

Hide elements on page load

Specify elements that should not be visible to users on page load by applying the hidden attribute.

Visible

Visible

  <p>
    Visible
  </p>  
  <p hidden>
    Hidden
  </p>
  <p>
    Visible
  </p>
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Add, remove and toggle CSS classes

A common basic interactivity need is applying and removing CSS classes. The globally-defined toggleClass() AMP actions fills this need. You can add, remove and toggle CSS classes in response to events.

The toggleClass() action requires one argument, class="className". This works when applying and removing a single class.

<head>
  <style amp-custom>
    h1 {
      margin: 1rem;
    }
    .border {
      border-style: dotted;
    }
  </style>
</head>
<body>
  <h1 id="borderHeading">Toggle my border!</h1>
  <button on="tap:borderHeading.toggleClass(class='border')">
    Toggle Border
  </button>
</body>  
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The toggleClass() action allows for an optional additional argument force. The force attribute takes a boolean value. When set to true it allows the defined class to be added during that toggle, but not removed. When set to false it allows the defined class to be removed during that toggle, but not added. This argument is useful for toggling conflicting CSS attributes, such as the background color in the example below:

<head>
 <style amp-custom>
    h1 {
      margin: 1rem;
    }
    .green {
      background-color: green;
    }
    .red {
      background-color: red;
    }
    .border {
      border-style: dotted;
    }
  </style>
</head>
<body>
 <h1 id="togleHeading">Hello AMP World!</h1>
<button on="tap:togleHeading.toggleClass(class='red'),togleHeading.toggleClass(class='green', force=false)">
  Toggle Red
</button>
<button on="tap:togleHeading.toggleClass(class='green'),togleHeading.toggleClass(class='red', force=false)">
  Toggle Green
</button>
<button on="tap:togleHeading.toggleClass(class='border')">
  Toggle Border
</button>
</body>  
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Read more in Triggering CSS animations & transitions.